Does anyone know when the last time this was tried? Why wasn't it successful? I don't think there's anything fundamentally wrong with the idea. How could this be made successful in the future? If this was accomplished, it would probably bring a lot of younger people into the game. It seems to me that the key elements to make this work are: 1. make everyone play the same, simple bidding system, probably Standard Amer. with just Stayman, Jacoby Transfers, Blackwood, and some conventional doubles 2. record in advance and cut out the boring hands (like I think they do in poker) 3. get good commentators I'm sure this topic has come up before; most years during the holidays I'm asked about bridge by non-bridge players, and invariably the questions I get are "can you win money" and "is it on TV"