This is an elasticity of demand issue. Demand for daylongs at a price of .25 apparently was inelastic, so BBO gained by raising prices 56% if the number of players only dropped by 15%, i.e., total revenue received by BBO increased (with no increase in expenses since fewer people are now playing the daylong tournaments). In relative terms, demand was relatively unresponsive to the price change from .25 to .39. Alternatively, if BBO raised the daylong price 56% and the number of players decreased by 75%, then BBO would receive less total revenue after the price increase. In this alternative example, demand is elastic (relatively responsive to a price change), so BBO would lose revenue by raising the price from .25 to .39. You can go back an multiply .25 times the number of players under the old pricing to get BBO's total revenue; then multiply .39 times the number of p;ayers to see the total revenue effect for BBO using the new pricing.