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On the beach


Gottis

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I'd get one.

 

But, if you are going to run it as a beach T-shirt, it seems that it should have a typical beach theme. Maybe something about BBO on the back but something about bridge on the front.

 

A couple of ideas come to mind.

 

Maybe a front that says "I'm with stupid" and somehow points straight in front of you. Some sort of 3-D holograph, perhaps.

 

Or, maybe something like "BBO Players do it with bots."

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Ah yes. As there IS one BBO shop, the idea is very easy to sell also T-shirts there.

 

If BBO-owners dont want to self bother with such trivias, they can surely let someone else do it on their account. Share the profit taking a little royalty.

 

It will be good pr both for BBO and for Bridge as such...

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As far as I remember such T-shirts were available 5 or 6 years ago for the first time.

It was also (so far at least) the last time.

 

We didn't have much trouble selling all (200?) t-shirts we had made, but this was not what I would call a successful business venture. I place the blame for this on the apparent fact that few Americans have much in the way of fashion sense :)

 

This really hurt our business model. The problem was that we charged something like $5 for shipping a t-shirt regardless of the destination and size of the order (a policy that works well with the bridge CD-ROM business).

 

The vast majority of our sales went to very fashion-aware bridge players living outside the USA (where it costs considerably more than $5 to ship even one t-shirt). I recall a single order of 17 t-shirts that had to be shipped to Indonesia...

 

This is a not entirely serious post (but the story is true).

 

Fred Gitelman

Bridge Base Inc.

www.bridgebase.com

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The vast majority of our sales went to very fashion-aware bridge players living outside the USA (where it costs considerably more than $5 to ship even one t-shirt). I recall a single order of 17 t-shirts that had to be shipped to Indonesia...

Fred, if you have any left could you send one to Wellington, New Zealand? Thanks. :)

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