You have hit the reason yourself in your statement above - "it would not be said face to face". Over the last 3 decades, as the internet and virtual interaction came to dominate the lives of millions of individuals, the concept of a face - a live, feeling person - disappeared from the thoughts of many who lived their lives on the keyboard. Needless to say, this wasnt so bad in the earlier days, the 90s and early noughties, when I used to play online on the fledgling internet. People were a lot more courteous in general, and we often discussed sports, art, many other things while playing a few rounds. The card play was almost secondary to the social nature which used to be such a dominant ethos of the game. After all, most of us were no champions, and we all knew that. People born after the internet became a dominant thing, many of them have probably not played a game of bridge ( or chess, or whatever ) "face-to-face".