Hello all bridge enthusiasts! My name is Liang Fan. I am a graduate student from University of Southern California. My graduate thesis focuses on a bridge topic. I want to study ACBL's current brand identity and its junior promotion strategy. I am also interested in developing new strategies for this organization to develop more young bridge players. If you are an ACBL member, please help me and take the survey. Your answer is valuable and helpful! The information is collected by this survey for my master’s thesis project in Communication Management. The purpose of this project is to get a better understanding about players’ attitudes toward American Contract Bridge League (ACBL) and the bridge game, thus finding a way to attract more players, especially junior bridge fans to join this game. The responses will be used for academic purposes only. Thank you all for your support! The link of the survey is listed as follows: https://qtrial2014az1.az1.qualtrics.com/SE/?SID=SV_cuu8BnNWAsvmrS5 Thank you so much again!